Creative England and Microsoft have announced applications for the latest round of the highly successful games initiative – Greenshoots – is now open. The announcement comes as the Games Funding Forum at Develop Conference kicks off, a three day conference and networking event offering practical advice from experts on how to access funding.
Greenshoots enables independent games developers from the English Regions (outside Greater London) to kick-start the development and release of a new game, promoting commercialisation and creating jobs. The fund supports games companies in early stage development and helps to stimulate the wider games industry.
Solomon Nwabueze, Content Director at Creative England, said: “To date, the programme has produced some incredible up and coming talented developers. The opportunity to work with Microsoft, and to receive a potential £50,000 investment to its business, is also fantastic news for the UK’s games economy as a whole.”
Agostino Simonetta, ID@Xbox Regional Lead, EMEA, said: “We’ve seen some incredible games come through the Greenshoots initiative and onto our ID@Xbox programme. The UK has long been home to some incredible developers and we’re proud to continue to support Creative England in finding the next wave of up-and-coming UK gaming studios.”
So far, Creative England has invested £765,000 across 24 games companies through the Greenshoots programme, which has resulted in critical acclaim, award nominations and ‘Best New Game’ features on app stores for past Greenshoots recipients. This sits within a total investment of £3.1m into games companies since Creative England’s inception.
Previous recipients include Nottingham-based Pixel Squad, whose game Crime Coast, featured prominently across major platforms including Windows Store and the App Store. Pixel Toys, a Leamington-Spa based games studio, appeared on stage at Apple’s latest conference to demonstrate the new 3D Touch feature for iOS with its game, 'Warhammer 40,000: Freeblade'.
Greenshoots works in direct collaboration with Xbox, with successful developers also being enrolled on the ID@XBOX programme. Other benefits include access to additional investors for the potential to secure even more funding.