Johanna Bolhoven in Investment


Creative England Partners with Karmarama to Launch Creative Nation

Creative England, the creative business accelerator has announced today a joint initiative with leading independent communications agency, Karmarama, to champion and support the best small creative and digital businesses across the UK.

Launching next Thursday 7th July at CE Live: Northern Lights in Manchester, Creative Nation will challenge the country’s most talented rising stars in the creative and digital industries to develop innovative solutions for brands and businesses across a wide range of economic sectors.

CE Live: Northern Lights will include an innovation and creativity showcase aimed at any company looking for inspiration to fuel their business growth through collaboration with creative disruptors. These bright Northern stars will include a company that has created an evidence presentation system that culminates in saving the Government millions, and an innovative service which automatically creates track metadata using audio finger printing, data aggregation and algorithms!

In the first initiative of its kind, Creative England and Karmarama will jointly develop a unique programme, offering large corporate brands access to an innovation pipeline of over 450 creative companies and partnership opportunities, including the UK’s most acclaimed creative and tech small business names in this year’s CE50 list.

As part of the programme, Creative England will allocate up to £500,000 of regional growth match funding for investment into creative briefs and the development of innovative projects. Karmarama will be responsible for opening the initiative to large brands, with the aim of fuelling business growth through cross-sector collaboration with small creative disruptors.

Creative Nation will offer two specific programmes:

Creative England Talent will give creative businesses the opportunity to respond to specific innovation briefs developed in conjunction with Creative England and partner brand organisations. Up to £250,000 will be match funded and made available to the best applicants to develop the briefs.

Creative England Accelerate will focus on providing ongoing, flexible support to digital companies responding to specific client needs. Selected businesses (up to 8) will receive an ongoing programme of support and advice, delivered through a series of workshops, showcases and one-to-one business mentoring, as well as direct investment (£250,000 will be made available per programme).

Dawn Paine, Chief Marketing & Strategy Officer at Creative England says, “Speaking as an ex client with a background in brand building and category transformation, I'm both inspired by and passionate about the magic that happens when big and small companies collaborate creatively. Creative England is delighted to be partnering with Karmarama to catalyse and nurture those big and small guy partnerships. Through our unique position as an investor, connector and gateway to leading creative and tech start-ups, we're really excited to be helping brands and companies unlock their creative power to drive business growth and genuine competitive advantage."

“The UK’s thriving creative industry offers endless possibilities for growth and innovation across the business sector,” commented Lawrence Weber, Managing Partner of Innovation at Karmarama. “Karmarama has spent the last two years working with brands like Unilever Foundry to understand and partner with the start-up community, accelerating their ability to test new ideas and technology before making them business as usual. We’re thrilled to partner with Creative England on the launch of Creative Nation. Collaboration fosters creativity, and together we will help brands meet and invest in the very best entrepreneurial talent this country has to offer.”

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