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03/06/2016

Creative England at Cannes Health

What happens when innovative media producers meet future-forward health experts? At Cannes Lions in June, Creative England will show how the UK’s creative power is driving economic growth, by showcasing the game-changing creative innovations that are revolutionising Britain’s healthcare. 

In a session that includes exclusive previews to future health technology developments, those attending the workshop will hear from a world-leader in creative digital thinking and find out how Creative England puts small businesses into partnerships with brand leaders including Disney, with powerful results. 

On Saturday 18th June, Digital Health Futurist Maneesh Juneja leads Creative England’s cross-sector workshop at Cannes Lions International Festival of Creativity.  Named one of the top 10 most influential people worldwide in Wearable Technology and Digital Health, Maneesh Juneja will present Creative England’s workshop, Game Over! Can Pacman save the NHS?.  The session will utilise futures thinking to outline the possibilities, challenges and risks over the next 10 years.

Maneesh Juneja says, “Keeping people healthy and happy is a rising priority in an ever changing world. The convergence of emerging technologies will bring us the chance to do things we never thought possible before. There is a deficit of imagination in healthcare today. In order to maximise the impact of these technologies, I believe it’s critical that we leverage the unique skills available in creative organisations if we truly want to create a healthier and happier world”.

 Creative England is playing a major part in bringing creative achievement to the heart of positive social change. Over the last three years, Creative England has joined forces with a series of healthcare partners including NHS England, the Academic Health Science Networks and NHS Foundation Trusts to invest in excess of £1m in product and prototype development that support a range of health issues.  Creative England has invested in and developed partnerships with creative small and medium businesses, bringing them into partnership with brand leaders including Disney to create powerful and exciting healthcare solutions.

Creative England CEO Caroline Norbury says, “Creative England is committed to taking really bold approaches to revolutionising healthcare delivery.  Cross-sector collaboration is incredibly powerful:  in the last three years we’ve successfully supported over 20 companies to develop innovative healthcare technology and solutions, and today we’re shining a much-deserved spotlight on digital SMEs that are incorporating gamification into healthcare technology.”

Game Over! Can Pacman save the NHS? takes place at the Health in Action stage (Level 1), 18th June at 2pm.

For more information please contact press@creativeengland.co.uk

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