Callum Greenwood in Investment


Be More Boss: Louise Pasterfield

We teamed up with Creative Review and Facebook to bring you  Be More Boss.  Together we aim to highlight the current issue of a lack of female-led businesses and celebrate some of the female leaders doing innovative work. To do this we collaborated with the talented GIF artist and photographer Kate Bones.

Louise Pasterfield, Sponge UK -  Managing Director / CEO, Founder

Louise Pasterfield leads Sponge UK, an innovative digital learning company based in Plymouth. She founded the business in 2004, it is now one of the largest, independent e-learning companies in Europe, with more than 100 employees. Sponge UK helps global organisations transform training by creating elearning solutions using advanced technologies.

The story of how Louise grew her company, from start-up to market leader, has been turned into a popular business book. She regularly speaks at national and international events on the e-learning industry, entrepreneurship and women in technology.

Louise puts a high priority on creating an enjoyable and supportive working environment that nurtures talent. In 2016, Sponge was named as one of the Sunday Times Top 100 Best Small Companies to Work For.  The company is also in the Creative England Top 50 companies list and a winner of multiple learning technologies awards.

The clients working with Sponge read like a ‘who’s who’ of top global brands including the likes of Google, Tesco, GlaxoSmithKline and Lexus. Sponge also works with large public sector organisations and NGOs including the United Nations and the NHS. Using advanced technologies, Sponge enables its clients to fuel improved workforce performance through inspired digital learning.

SpongeUK: The Ideas People

Kate Bones, a GIF artist and photographer, has been commissioned to profile four businesses that Creative England has backed – RunAClub, Snapify, Prolifiko and Sponge UK. Bones' distinctive artworks are being used as part of a digital marketing campaign across Creative Review, Facebook and Instagram, targeted at female creatives.

Find out more about Be More Boss, SpongeUKKate Bones
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