Learn how to succeed at international markets with Market Trader, an intensive development programme for talented professionals from different parts of the film value chain looking to progress their career.


International markets are a great opportunity for film professionals to make contacts, present their projects and negotiate deals setting the landscape of their future business. However, without the right skills and understanding, attending these festivals and markets doesn’t always yield the best results and can sometimes be counter-productive.

The purpose of this programme is to equip participants with the knowledge and support they need to understand the film market better, to plan and target their approach and come away from international markets with the best possible results.  Bringing together producers, distributors and sales agents at the earlier part of their career will also increase awareness of each other’s roles and help build stronger networks for the future.

Market Trader is for producers based in the English regions outside of London, and junior executives working in sales and distribution. Please read our guidelines before submitting your application to see if you meet the eligibility criteria.


What does Market Trader offer?

Market Trader will be delivered through a combination of intensive workshops, mentoring, market attendance & networking with a specific focus on EFM/Berlinale 2019. The programme will consider and contrast differing needs and perspectives from all parts of the film value chain – makers, buyers, sellers – and hone skills in pitching, negotiating & closing deals.

Participants will receive guidance and training to:

  • Improve their knowledge of international markets, how they differ, who attends what and why;
  • Gain a clearer perspective on the context of UK film within domestic/international markets and a better sense of how and why this matters;
  • Identify the most suitable market(s) for their own individual projects and film slates;
  • Develop tools and strategies for successful market engagement;
  • Improve their skills, knowledge and confidence in packaging, pitching, negotiating, selling, understanding and closing deals;
  • Achieve effective follow-through and maximise the benefits of international relationships and opportunities.

When, where and how will Market Trader happen?

Market Trader will take place between November 2018 and April 2019, activity includes: 

  • Three day pre-market workshop with leading industry figures from the worlds of production, sales and distribution
  • One day market preparation session
  • Three day guided market visit with access to mentor support throughout
  • One day market review session to maximise the traction achieved at market
  • Three tailored mentoring sessions

How much does it cost?

The total fee for a participant place is £750 for producers and £500 for sales and distribution executives. The costs of Market Trader are heavily subsidised by the Creative Enterprise programme. This covers the cost of all of the above, your badge for EFM, and travel and accommodation for the market.

We will expect participants to be able to commit in full to the following dates:

Three Day Workshop: 27- 29th November 2018 (The October Gallery, London)

Market Prep Day: 15th January 2019 (The October Gallery, London)

Three Day Market Attendance: 9th -12th February 2019 (European Film Market, Berlin)

Market Review Session: 4th April 2019 (Location TBC)


Apply for Market Trader here


Application deadline: Friday 5th October 2018, midnight

All application queries should be directed to: philippa.day@creativeengland.co.uk

Learn how to use SWOT analysis here.


Course directors Julia Short and Bea Neumann each bring a wealth of experience to the programme. Julia is a distribution and marketing expert, former partner at Verve Pictures and currently training expert on high profile courses such as Inside Pictures. Whilst Bea works as an independent international film consultant for clients including Edinburgh International Film Festival, IFFR Cinemart and Film London, following a successful career in film acquisitions for The Works and Content Media.


Market Trader is part of Creative Enterprise, which has been developed with National Lottery funding from the BFI to make the moving image sector sustainable through creating new business opportunities through training, mentoring and building of networks, whilst growing and scaling existing businesses.

Connect to industry-leaders and gain exclusive access to training and networks with Creative Enterprise: designed to grow your business.